Aviva boss Mark Wilson admitted that the market was dysfunctional
Head of LV=, which is the biggest car insurer, rallied to his call last night
Money Mail investigation revealed on Monday that loyal customers routinely pay three times the lowest market price for car and home cover
Britain’s biggest insurer last night vowed to end a rip-off hitting millions of families.
In a victory for the Daily Mail, the boss of Aviva said it was wrong to charge loyal customers more every year.
Mark Wilson admitted the market was dysfunctional and promised to overhaul the way his firm sells insurance to ensure that all his 16million customers would have the best prices.
He called on the rest of the industry to follow suit.
The boss of LV=, which is the biggest car insurer, rallied to his call last night, admitting more needed to be done to help customers who stay with the same provider.
A Money Mail investigation revealed on Monday that loyal customers routinely pay three times the lowest market price for car and home cover.
In the worst cases they are charged £1,000 more than new customers, whose cut-price deals they effectively subsidise.
In a victory for the Daily Mail, the boss of Aviva said it was wrong to charge loyal customers more every year.
Mark Wilson admitted the market was dysfunctional and promised to overhaul the way his firm sells insurance to ensure that all his 16million customers would have the best prices.
He called on the rest of the industry to follow suit.
The boss of LV=, which is the biggest car insurer, rallied to his call last night, admitting more needed to be done to help customers who stay with the same provider.
A Money Mail investigation revealed on Monday that loyal customers routinely pay three times the lowest market price for car and home cover.
In the worst cases they are charged £1,000 more than new customers, whose cut-price deals they effectively subsidise.
Read more: http://www.dailymail.co.uk/news/article-4493842/Aviva-vows-overhaul-insurance-cost-loyal-customers.html#ixzz4gqkrUFt6
Follow us: @MailOnline on Twitter | DailyMail on Facebook
