Motorists who have unknowingly bought ex-fleet, ex-business or ex-rental vehicles from used-approved dealers through misleading advertisement could be entitled to anywhere between 25 to 100 per cent of the purchase price back in compensation, leading lawyers have told Auto Express.
Damon Parker, head of litigation at law firm Harcus Sinclair said a recent ruling by the Advertising Standards Authority (ASA) now means owners have a “viable case” against used-approved dealers that failed to inform them the car they bought was once used by fleets, rental companies or for business use.
In October this year, the Advertising Standards Authority ruled on behalf of Auto Express reader Ashley Rumbold who complained about two advertisements on Alfa Romeo’s used-approved website. The cars were advertised as having one previous owner, but it was later discovered both were ex-fleet vehicles.
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The ASA said: “If a dealer knew that a vehicle was ex-fleet because it had previously been used for business purposes, then that was material information likely to influence a customer’s transactional decision.”
An ASA spokesman said the organisation is now communicating the message to the rest of the automotive industry: “We are telling advertisers that they must include information that they do not currently always include: specifically, if a car is ex-fleet or ex-hire or similar. We are telling them they need to change that aspect of their advertising. If they need to put in place new functionality on their websites to achieve that then they will need to do so.”
However, the ruling also means that used-approved dealers could be liable to pay refunds to owners who’ve bought ex-fleet or rental cars advertised as being privately owned. Parker said: “The ruling confirms our position that this is a viable claim for people who find themselves misled by dealers.”
The practice of omitting ownership details is in violation of the Consumer Protection from Unfair Trading Regulations 2008. Parker said: “An interesting feature of the Regulations is that, where it is impossible to quantify the difference in value [between the market price for a privately owned car and an ex-fleet, business or hire vehicle] damages are then calculated as a percentage of the purchase price.”
The percentages vary between 25 and 100 per cent, depending on how severe an omission was made, and how much difference the information would have made to the sale price.
However, an industry-wide litigation suit is difficult, according to Parker. “It’s difficult to put a number on how many people have been affected by this, so we will have to look on a case-by-case basis.”
Auto Express reader Ashley Rumbold has started a campaign (www.usedcarscandal.co.uk) where drivers who know they’ve been sold a vehicle that was falsely advertised can find out more.
Article is care of http://www.autoexpress.co.uk
And the orignal article can be found here