“Every car insurance company is negotiating a different deal with each of the comparison sites, which is annoying for us consumers because we need to end up going to all the comparison sites to work out whether or not we’ve got the best deal,” said consumer journalist James Daley, as quoted by the report.
As time-poor Brits probably don’t have the luxury to go through each one – there are around 50 – Daley said a good minimum would be scouting using the top four comparison websites. Based on the show’s probe, comparethemarket.com turned out to offer the cheapest policies overall, followed by GoCompare, Confused.com, and moneysupermarket.com.
Confused.com, which is owned by Admiral, openly says it does not favour the insurer’s services, stressing it is a completely separate business that is impartial and independent from Admiral. “We don’t promote any AdmiralGroup insurance brand over any other competitor,” it says on its website.
GoCompare, meanwhile, demerged from esure last year.
This article is care of www.insurancebusinessmag.com and this article can be found here