Users of Progressive's Snapshot app, which is built on TrueMotion's platform, will be invited to opt into the study, which will entail sending "nudges" aimed at reducing distractions while behind the wheel. These include silencing notifications while driving and offering financial incentives for putting down the phone.
"Distracted driving is a national epidemic that's vastly underreported. Activities that cause distracted driving – such as handheld cellphone use – are illegal in many states, yet it still happens every day," said Dr. Kit Delgado, assistant professor of Emergency Medicine and Epidemiology at the Perelman School of Medicine at the University of Pennsylvania and lead researcher on the project. "The research study with TrueMotion and Progressive is designed to understand how we can reduce distracted driving across various demographic segments. We've assembled a team with expertise in behavioral economics and behavioral design, traffic safety, statistics, and epidemiology to assess the effectiveness of distracted driving interventions."